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Brand collaborations

Italian Surface Finishes builds a surface Framework that your brand can use again and again – across hotels, stores and campaigns, not just one flagship.

Flagship & hero spaces Rollouts, not one-offs Tied to Levels & Network
Start a collaboration enquiry See how it runs in the Framework

ITALIAN SURFACE SYSTEMS · LONDON STUDIO · ISF ACADEMY · INSTALLER NETWORK · ONE BRAND-LEVEL FRAMEWORK

On this page

What brand collaborations are

A surface Framework that belongs to your brand, not just a project.

Instead of picking a different plaster or paint for every site, we help you build a clear Framework of Italian surface systems for your brand – what each one is for, how it behaves, and where it belongs in your hotels, stores or venues.

What ISF brings

Italian manufacture, the London Studio, the ISF Academy and the Installer Network working together as one chain. That means surfaces that are designed, tested and taught – not just specified on a page.

We hold the technical detail – substrates, build-ups, Levels and aftercare – so your teams can focus on the brand story, guest experience and operations.

What your brand leaves with

A small set of agreed systems and details that become your “house” surfaces: how lobbies feel underfoot, how bathrooms read, how bars and counters touch and wear over time.

You gain a way to brief new sites, train your partners and protect quality as you grow, even when projects are spread across cities and design teams.

Collaboration formats

Ways we work with brands – from one flagship to a full programme.

Every collaboration is tuned to the brand, but most fall into a few clear patterns. These can stand alone or be combined into a longer-term relationship.

Flagship & hero spaces

One high-focus space that sets the benchmark – a lobby, suite, restaurant, gallery or concept room where the brand and the Framework meet for the first time.

  • Deep work on how surfaces look, feel and age in that room.
  • Mock-ups and testing in the London Studio / Academy.
  • Becomes the reference for future sites and phases.

Multi-site rollouts

The same intent, repeated across many locations – stores, hotels, concessions or a portfolio of workplaces.

  • Framework that guides local designers and contractors.
  • Support from the Installer Network in key markets.
  • Room for local variation without losing the core language.

Pop-ups & campaign sets

Short-life spaces that still need to feel on-brand – launches, shows, editorials and temporary installs.

  • Fast-moving briefs with clear risk thinking.
  • Re-usable or adaptable surface sets where possible.
  • Tight coordination with creative and production teams.

Objects, furniture & special projects

When the brand also lives on objects – counters, plinths, furniture, signage and one-off pieces.

  • Adapting systems to small, high-touch elements.
  • Testing durability and cleaning with real use in mind.
  • Making sure objects feel related to your rooms and buildings.

How it runs inside the Framework

The same ISF Framework, tuned to a brand brief.

Collaborations move through the same cycle as other ISF work – plan, test, evidence, then build – with clear roles for manufacturer, Studio, Academy and Installer Network. The difference is that the outcome is reusable for your brand.

1. Brief & fit We review your spaces, markets, existing materials and ambitions. The first call is simply to check that the Framework is the right tool for what you’re trying to do.
2. Framework & finishes Together we select a small set of systems and Levels – for example, designer plasters, microcement, waterproof walls and metallics – and agree where each one belongs in your hotels or stores.
3. Prototype & evidence The Studio and Academy build panels, mock-ups and room-sets. We photograph, test and refine them so everyone can see and sign off “good” before rollout.
4. Rollout & support The Installer Network, Academy training and project clinics give your teams a way to build and maintain those surfaces across locations and future projects.

Example paths

How different brands move through a collaboration.

Boutique hotel group

A small group of city hotels wants coherent surfaces across lobbies, suites and bathrooms – without every site feeling identical or hard to maintain.

  • Phase 1: one flagship lobby and suite as a full collaboration pilot.
  • Phase 2: Framework set for public areas and guest rooms.
  • Phase 3: Training through the Academy plus support for local contractors.
  • Phase 4: Rollout playbook and ongoing project clinics with the Studio.

Retail / lifestyle brand

A design-led brand wants a recognisable interior language for stores, concessions and campaign sets, with surfaces that can cope with high-traffic, high-touch use.

  • Phase 1: concept space and campaign set to test finishes in context.
  • Phase 2: Selection of systems for floors, walls, counters and key touchpoints.
  • Phase 3: Installer Network support for priority markets and flagship sites.
  • Phase 4: Updates and new capsules as the brand and collections evolve.

Collaboration enquiry

Tell us about your brand, spaces and ambitions.

Use this form to open a collaboration conversation. The London Studio team will respond first, then – where it makes sense – bring manufacturer, Academy and Installer Network into the process.

Italian surface finishes · Framework

Italian Surface Finishes in the UK, held as one Framework from studio to site.

Designer plasters, artistic textures, metallics, silk & suede and continuous waterproof systems — seen at full scale in the London Studio, taught in the Academy and delivered by the Installer Network.

Studio

Book London Studio See Framework families at full height under controlled light.

Framework

Explore the ISF Framework How systems, training and the Installer Network align.

Contact

Talk to ISF Project briefs, technical questions and collaboration.
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