London Studio · Decision room
The room where Italian surface systems are decided for UK projects.
Bathrooms, floors and walls from the ISF Framework built at 1:1 scale in east London – a working studio where designers, installers and clients agree what surfaces need to do before they appear on site.
ITALIAN SURFACE SYSTEMS · LONDON STUDIO · ISF ACADEMY · INSTALLER NETWORK · ONE DECISION ROOM INSIDE THE FRAMEWORK
On this page
The decision room for Italian surface systems in the UK.
The London Studio is where the ISF Framework becomes visible at full scale. Surface families, technical bodies, bathrooms, floors and stair flights are shown under controlled light, so designers, installers and clients can agree what the walls and floors need to do before a single pot is opened.
It is a working room, not a decorative showroom. Drawings, people and materials share the same table. The decisions you take here are the ones that run through ISF Academy training and the Installer Network onto site.
Italian Surface Finishes (ISF) holds Italian surface systems in the UK as one Framework – connecting Italian manufacturer, the London Studio, ISF Academy and an Installer Network of approved installers.
The London Studio is the Framework’s decision room: where those systems are seen at 1:1 scale and turned into surface plans for real bathrooms, floors and walls rather than isolated feature ideas.
- Design teams & architects – to set the surface language and risk once, then share it with clients and contractors.
- Installers & craftspeople – to meet the systems you’ll later train on in the Academy and deliver through the Network.
- Clients & operators – to feel what you are committing to before surfaces go into drawings and contracts.
The decision room for schemes.
Use the Studio as an extension of your office. Test concrete, metallic, silk, suede and textures at full scale, match them to zones and risk, and leave with a surface story you can draw and defend.
See surface families & systems →Meet the systems before you train.
See serious Italian systems — microcement bodies, waterproof bathrooms, metallics and plasters — on real walls before you step into Level training. Ask blunt questions about substrates, tools and sequences.
Explore the Academy Levels →Feel what you’re signing up for.
Stand in front of the actual finishes under realistic light, with cleaning, maintenance and ageing discussed openly. Move from “we saw this online” to clear, confident choices you can live with.
See how installers are matched →
Surface families, bodies, bathrooms and floors at 1:1 scale in east London.
From first email to agreed surfaces.
A Studio session is designed to be concentrated and practical. You arrive with a project and questions; you leave with an agreed surface direction, mapped to the ISF Framework, that can drop straight into drawings, training and installer briefs.
Share the project
You send plans, photos, a moodboard or simply a description of the rooms you’re thinking about. We look at risk, timelines and who needs to be in the room – designer, installer, client or all three.
Pre-session call
A short call to set scope: which zones, existing materials, budget sensitivities, cleaning realities. We pull the right families, bodies and samples onto the table ahead of your visit.
In-Studio session
60–90 minutes in the room. We compare surfaces at full scale, test them next to timber, stone and glass and agree a surface story: families and bodies by zone, with notes on risk, details and aftercare.
Follow-up & handover
You receive a simple summary – surfaces by space, bodies and risk notes, and suggested paths into Academy training or the Installer Network. Those same systems are then what appears on site.
Sessions can be homeowner-only, studio-to-studio, or full project teams around the same table.
Bathrooms, floors and walls from the Framework, not a catalogue.
The Studio is laid out as a three-dimensional map of the Framework: you can walk from calm cores to bathrooms to microcement floors and back to training walls, seeing how the same Italian systems behave in different roles.
Surface families wall
Designer plasters, metallic & industrial, silk & suede and artistic textures shown as calm cores and controlled statements, not just loose swatches.
- Mineral families for stone and concrete readings.
- Metallic and industrial finishes for focal zones.
- Fabric-like and expressive textures for softer rooms.
Bathrooms & wet zones
Waterproof Artistic Walls and bodies built into real bathroom layouts, with niches, benches and transitions to concrete-reading floors.
- Showers and wet rooms under realistic light.
- Details around basins, trims and screens.
- Cleaning, care and ageing discussed in the room.
Floors & stairs underfoot
Italian microcement floors, stair flights and thresholds that show how the system handles movement, traffic and furniture.
- Walk, move chairs and feel the surface underfoot.
- See how it turns corners and deals with edges.
Academy & training walls
The Studio connects straight into ISF Academy – the same systems reappear on training walls and exhibition pieces, tied to Levels and risk.
- Live surfaces from past exhibitions and projects.
- View of the Academy Hero wall and Level ladder.
One room inside a larger Framework.
The Studio is not a standalone showroom. It is one point in a loop that runs through Italian manufacture, ISF Framework mapping, Academy training and a live Installer Network. Decisions taken here are the ones that installers are actually trained on and supported to deliver.
How the Studio sits inside the Framework
The Studio, Academy and Installer Network are three views of the same system, not three disconnected departments.
Studio
Decide families, bodies, zones and risk at 1:1 scale in London. Surfaces stop being moodboards and become specific systems with expectations.
Academy
The same systems are broken into Levels and full-scale training cycles for installers. What you see on the walls becomes what is learned in the Academy.
Installer Network
ISF-aligned installers use those systems, Levels and details on site. You can ask for Framework installers by Level and system, not guesswork.
What you agree in the Studio is taught next door in ISF Academy and carried onto site by the Installer Network.
Practical details
The London Studio is in east London, within easy reach of public transport and major routes. Sessions are by appointment so the room can be prepared for your project.
- Typical session: 60–90 minutes.
- Best group size: 2–6 people (designer, client, installer welcome).
- Bring: plans, photos, moodboards, or simply your questions.
- Suitable for: homes, hospitality, residential, workspace and exhibition projects.
Why come in person?
Screens hide scale, light and risk. In the Studio you see concrete, metal, silk, suede and textures next to timber, stone and glass under one controlled light. You can talk openly about cleaning, children, budgets and timelines without sales theatre.
It’s where the Framework stops being a diagram and becomes a room you can walk around, specify from and connect directly to training and installers.
Bring your project into the room.
Whether you’re planning a single bathroom, a whole house, a restaurant or a hotel floor, the London Studio is the safest place to decide how Italian surface systems will read, behave and be cared for in your building — before they appear on site. The same decisions will then run through ISF Academy and the Installer Network, so you are not starting from scratch on every project.
Book the London Studio