Read texture, colour and movement as a real wall or floor.
Plan the right Studio sessionSee materials at full scale
Plan visit
London Material Studio · East London
See the surface.
Decide at full scale.
Compare Italian wall and floor systems at 1:1 scale under controlled light, then leave with a clear route into ordering, specification or application support.
FormatBy appointment
Typical session60–90 minutes
ForHome · Design · Trade
01 / 04
Full material room
Place finishes beside timber, stone, metal and project samples.
Connect appearance with preparation, care and application.
Move into an order, specification or supported project route.
02 — Plan the room around your decision
What do you need the Studio to resolve?
Begin with the material decision—not your job title. Two short answers create a focused session. A third optional answer helps us prepare the right language and people.
01
What are you deciding?
Choose the part of the project that needs a material decision now.
02
What do you need next?
The room is prepared differently for discovery, comparison and a final route.
03
Who will be involved? Optional
This helps us suggest who should attend and how technical the preparation should be.
03 — See the room
A material room you can walk, touch and compare.
Full-height walls, bathrooms, floors, stairs and project samples sit beneath one controlled roof light. The photographs open the room; the visit lets you read the material itself.
Samples start the conversation. Full-scale surfaces make the decision.
Colour, texture, cleaning, adjoining materials and application are discussed together before a finish becomes an order or a project instruction.
What the room contains
What you can compare here.
The Studio is arranged as a three-dimensional map of the ISF platform. Each zone answers a different material question.
Decorative walls
Luminous, metallic, reactive, silk, mineral and textured finishes at architectural scale.
Bathrooms & wet zones
Niches, transitions, cleaning, care and the relationship between walls, floors and details.
Floors & stairs
Continuous surfaces, thresholds, returns, traffic and how the material behaves underfoot.
Project materials & samples
Drawings, palettes and physical references placed beside the surfaces before the route is confirmed.
04 — What a visit looks like
From first brief to a clear material decision.
A Studio visit is concentrated and practical. The room is prepared before you arrive, so the session compares the right surfaces rather than beginning from a blank wall of options.
Share the project
Send photographs, plans, a moodboard or a clear description of the material question.
Pre-session review
We identify the relevant families, surface risks, adjoining finishes and useful attendees.
Studio session
Compare surfaces at full scale, place them beside project materials and agree the strongest route.
Follow-up & handover
Receive a concise direction and next step into ordering, specification, training or supported application.
Practical details
The London Studio is in east London and operates by appointment so the room can be prepared around the project.
- Typical session: 60–90 minutes.
- Best group size: 2–6 people.
- Bring plans, photographs, moodboards, samples or simply the material questions.
- Suitable for homes, hospitality, residential, workspace and exhibition projects.
Why come in person?
Screens compress scale, light and risk. In the Studio, concrete, metal, silk, suede and textured surfaces sit beside timber, stone and glass under one controlled light.
Cleaning, children, budgets, programme and application can be discussed before those decisions become expensive to reverse.
Delivery support
From the Studio to site.
What is agreed in the room can move into technical guidance, training and supported application.
Choose and confirm the material.
Read the surface at scale and convert a visual preference into a practical project route.
Request a Studio sessionTransfer the application method.
Full-scale training supports the material appearance with a repeatable and understood process.
Explore ISF AcademyCarry the agreed system onto site.
Projects can move toward installers who understand the family, cycle, details and expectations.
Explore installer support05 — Take the project into the room
Request the session—or send the project first.
Use one concise brief. When the planner has been completed, its context is carried into the request automatically rather than asking you to repeat the same answers.
Your Studio plan
Change answers
Request a Studio session.
Tell us enough to prepare the room around the decision you need to make.
Final material statement